Product Packaging

As a consumer of beauty products, it has always been very apparent to me in the US that beauty products are intended for women. That being said,  I always see the product packaging and think how men and gender neutral people must feel walking into a store that markets to one gender. I designed product packaging with the intention that they would be gender neutral. Vibrant Valid Beauty (VVB) is a brand with its  intended audience being millennials and early Gen z. I wanted VVB to be nostalgic by using Y2K  packaging from the early 2000’s as my inspiration.