Daff is a personal project that was my own original concept, design, and production. It is a magazine focused on mental health. This magazine is intended to be unique in comparison from other self-help books already out in the market by maintaining a quirky and unique look, yet still allows the reader to relax and enjoy self-care.  I wanted readers to feel that self-care can be fun, and to start associating it as something to look forward to, not as a mundane task. Taking care of oneself can be as unique as each reader!

The logo mark was a personal favorite, as it started with my sketch of the letters, then going to Illustrator and finding similar typography. I then edited the type to match what I had envisioned in the sketches.