Dueñas Dulces is a branding project focused on developing a brand identity for a new line of artisanal sweets. The projects goal is to create a brand that reflects the traditional and ethnics sweets while also appealing to the target audience.
Logo Title Treatments
Supplemental Fonts
The project started off by researching the target market to understand their preferences and expectations when it comes to churros. This will include analyzing trends in the industry, studying the competition, and gathering insights from potential customers.
Once the research is complete, the project will move on to the development of the brand identity. This will involve creating a logo, color scheme, typography, and other visual elements that will be used to represent the brand. The goal is to create a visual identity that is memorable and distinctive.
Core Values
Familia
Welcoming
Authentic
The branding project will also include the development of brand messaging, which will be used to communicate the unique value proposition of Denas Dulces to customers. This messaging will be used across all marketing materials, including social media, advertising, and packaging.
Overall, the Dueñas Dulces branding project is focused on creating a brand identity that stands out in the crowded sweets market while also appealing to the target audience. By developing a strong brand identity, the goal is to establish Denas Dulces as a premium, artisanal sweets brand that customers will seek out and trust.